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VETERANS UNITED BRANDING PAGE REDESIGN
GOAL
Increase engagement with the Veterans United experiences across the Realtor.com website by improving the visual look of the promoted pages, and by adding more features.
MY ROLE
Realtor.com has numerous experiences dedicated to Veteransunited.com. I was working on the “Home Giveaway” campaign and the “Mortgage” page.
PROBLEM
Existing pages, dedicated to Veterans United have undiscoverable navigation, main features don't articulate clearly, and visual look doesn't match with the current brand.
Old page example
PROCESS
I started my process by understanding the structure of the existing page, broke down the sections, explored additional features that potentially could be added to the page in order to attract more users.
STRUCTURE
After we determined and agreed with the client on what features we needed to have, I begin the process of building the architecture of the page. My goal was to make the structure clear and easy to navigate by emphasizing the most valuable features.
Page layout concept
BRAND
Veterans United experience should bring their unique visual feelings to make the brand recognizable but besides that, the challenge was not only creating an experience with keeping the VU brand but combine with the Realtor.com branding style as well.
We kept the VU branded color palette and added the red ( #D92228) accent color, which is the primary color of Realtor.com.
Since the primary color palette gives a pretty distinguished branding look, we decided to keep the Realtor.com’s font family.
Combining the atomic-level components such as buttons, icons, text fields from both brands, gives us the ability to create a cohesive, unique, and new branding look for Veterans United featured pages throughout the Realtor.com experiences.
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